Marketing Products and Their Risks

Marketing is promoting and selling products or services, including market research and advertising.

Products provided by Marketing business functions and their risks:

Ad Network

A service that connects businesses with advertisers, as an affordable and efficient way to reach consumers. The ad network work with publishers who have the available ad space. The ad network then inventories the ad space, packages it, and then sells it to advertisers.

Risks: We are evaluating the impact of a disruption or compromise in this set of services.

Analytics

Web analytics services typically require some integration into a company’s website or product, and collect data about visitor and customer behavior, as well as application usage for reporting purposes.

Risks:

• Disruption of business continuity, including a deprivation of critical business insights.
• Misuse of company assets, including the injection of malicious links or other code within the website.

Audio / Video Delivery

Audio and video delivery services store media and make an organization's media content available on demand.

Risks:

• Disruption of business continuity, including loss of customer confidence.
• Misuse of company assets, including the injection of malicious links or other code within the website.

Email

Email providers store messages and handle message routing.

Risks:

• Disruption of business continuity, including loss of customer confidence.
• Misuse of email capabilities; including the ability to send malicious email and access to private email.

Marketing

Performance Management Marketing performance management software helps organizations with marketing budgeting, planning, metrics, and maximizing return on investment.

Risks:

• Data exposure, including information on the inner workings and operation procedures of an organization, budgeting information, expenditure history, marketing strategy, and future plans.
• Disruption of business continuity, including loss of marketing analytic capabilities and loss of data integrity.

Media

Media service providers deliver news and news-related content such as videos and podcasts.

Risks:

• Data exposure, including information on data streams.
• Disruption of business continuity; including loss of customer confidence and loss in revenue.
• Misuse of company assets; including the injection of malicious links, injection of malicious software into media pages.

Social Media

A service that facilitates the creation and sharing of information, ideas, career interests and other forms of expression via interactive, virtual communities and networks.

Risks: We are evaluating the impact of a disruption or compromise in this set of services.

Video Platform

Video platform services are used to remotely deliver videos to end users.

Risks:

• Disruption of business continuity, including loss in revenue.
• Misuse of company assets; including the injection of malicious links into a company’s web platform and the injection of malicious software into company systems.