Customer Relationship Management Products and Their Risks

Customer Relationship Management (CRM) systems are used to manage a company's interaction with current and potential customers.

Products provided by Customer Relationship Management business functions and their risks:

Relationship Management

Relationship management software is used to manage business contacts, track discussions, business account development.

Risks:

• Data exposure; including client contact details and confidential business matters.
• Disruption of business continuity; including loss of analytics data, loss of pipeline data, and loss of customer and client confidence.